H Y P E R

Rich Media Dashboard
CLIENT

Beintoo SpA

ROLE

Art Director
UX/UI Designer

OBJECT

Branding
UX/UI Design
Web Design

THE PROJECT

HYPER is a proprietary platform developed by Beintoo, designed for the creation of countless interactive and dynamic advertising multimedia contents, known as Rich Media, to be delivered in various marketing campaigns. Initially this process was implemented by writing code and IT commands, it was necessary to design and create an easy-to-use platform accessible to all teams involved.

As Digital Designer I was responsible for studying the User Experience together with the Design team and designed the interface in all its buttons. I also created the Hyper logo and the visual identity of this dashboard. The logo aims to combine elements of coding (brackets) with a simple and memorable design such as a teddy bear (mascot)

The aim was to make every function clear and accessible throughout the process. This is why a “Matryoshka” structure was chosen which, starting from the selection (or creation) of the client’s brand, then reaches the specific campaign, the creativity provided and finally the single Rich Media component.